Radio Delivers a Solid Return on Investment
In a real world test of four advertisers, Radio's demonstrated return on investment was 49% higher than television's. Radio moves product. It increases sales and enhances brand awareness and brand choice.
Radio Connects with Consumers
Radio advertising is perceived to be more personal and can trigger emotional reactions among consumers, enhancing their perception of the advertiser. Consumers associate Radio ads as being directed to them personally, as more honest, and as having more impact on them than newspaper and/or television.
News Talk KIRO radio has dominated the Seattle market since 1974 with up-to-the-minute news, sports, traffic, and weather. KIRO has gained the respect and esteem no other station can claim in the Pacific Northwest. Not only does KIRO keeps its audience informed, it also entertains with in-depth call-in shows that tackle every day issues.
Tune in to 770 KTTH AM, The Truth, Seattle's largest conservative talk station. The talented line-up begins with nationally syndicated radio host Glenn Beck, followed by The Rush Limbaugh Show, the highest rated national radio talk show in America. KTTH also proudly features the Michael Medved Show, local talent David Boze, Michael Savage of the Savage Nation, and Dr. Laura Schlessinger.
