Radio Delivers a Solid Return on Investment
In a real world test of four advertisers, Radio's demonstrated return on investment was 49% higher than television's. Radio moves product. It increases sales and enhances brand awareness and brand choice.
Radio Connects with Consumers
Radio advertising is perceived to be more personal and can trigger emotional reactions among consumers, enhancing their perception of the advertiser. Consumers associate Radio ads as being directed to them personally, as more honest, and as having more impact on them than newspaper and/or television.
Radio Dramatically Improves Results
Radio increases the effectiveness of other media. When one of two TV ads was replaced by a Radio ad, unaided brand recall increased by over one-third.
710 KIRO News Talk has dominated the Seattle market since 1974 with up-to-the-minute news, sports, traffic, and weather. KIRO has gained the respect and esteem no other station can claim in the Pacific Northwest. Not only does KIRO keeps its audience informed, it also entertains with in-depth call-in shows that tackle every day issues. KIRO News Talk is also the flagship station for the Seattle Seahawks.
Tune in to Talk 770 KTTH. . . You Deserve the Truth, Seattle's largest conservative talk station. The talented line-up begins with the team of David Boze and Dan Sytman, followed by The Rush Limbaugh Show, the highest rated national radio talk show in America. KTTH also proudly features the Michael Medved Show, Bill O'Reilly of "No Spin Zone", Michael Savage of the Savage Nation, and The Lars Larsen Show. KTTH is also the flagship station for the Seattle Sonics.
The New B97.3 is a contemporary radio station playing classic hits with music based in the 70's while still maintaining our strong representation of classic 60's music (the old KBSG). The New B97.3 is still family friendly and a great station to listen to at work due to the "No Repeat Workday!" Stay tuned . . .
