Affluence:
- Nearly one in four have household income of $100,000+
- Eight out of ten own their own homes
- Nearly half come from dual income families (46%)
- More than one in three have liquid assets of $100,000+
Entertainment Spending:
- One in five visited a theme park - 34% more likely*
- 43% more likely* to own a power boat
- 36% more likely* to own an RV
- 42% more likely* to have gambled at a casino in the past year
Shopping Habits:
- Spend on home improvement, auto, jewelry, clothing, books and sporting goods
- Average weekly grocery expenditures is $148
Future Purchases:
- 33% more likely* to plan to remodel their homes
- 60% more likely* to plan to buy a new vehicle
Source: Media Audit
*more likely = more likely than the average Adult 18+, Seattle-Tacoma metro market
