In the latest study from Arbitron and Edison Research, they continue to explore how radio expands its reach beyond the AM and FM bands, and how users of online radio are spending their time with other forms of media.
- Weekly online radio audience has again exploded in the last year, to about 42 million Americans aged 12+
- One in five Americans aged 25 to 54-years-old listen to online radio on a weekly basis -- an all-time high
- An astounding 69 million Americans viewed online video in the last week
- About 42% of Americans 12+ owns some kind of MP3 player
- Social networking is a rapidly growing phenomenon among Americans of all ages.
MyNorthwest.com is Seattle's and the Puget Sound's source for breaking news and information on the latest top stories, weather, traffic, lifestyles, and more! MyNorthwest.com is the home of Bonneville Radio Stations - News Talk 97.3 KIRO FM, 710 AM ESPN Seattle and 770 KTTH AM The Truth.
MyNorthwest.com's simple, clean layout engages visitors in its in-depth content for long periods of time. Site visitors in October spent an astounding average of 25.03 minutes per visit.
MyNorthwest.com audience is more than numbers (it leads Seattle radio websites with 347K unique visitors and 5.1 million pages viewed in October*).
MyNorthwest.com "engages." Bonneville on-air talk show and sports hosts from three leading radio stations drive active, loyal listeners to MyNorthwest.com 24/7. (That means an online buy on MyNorthwest.com will take advantage of the emotion of radio and deliver a measurable ROI for advertisers who can track conversions.)
MyNorthwest.com offers local advertisers the ability to effectively engage their best prospects through ad campaigns integrating on-air, online and mobile channels.
*Source: Omniture Site Catalyst 10/09
