Radio Facts and Figures
More than 600 million radios in use in the U.S.
- Average U.S. household has 5.6 radio receivers
- Radio reaches 96% of people 12 and older weekly
- People 12 and older listen more than 3.2 hours daily
- Over 13,500 registered radio stations in the U.S.
(based on Arbitron figures)Effectiveness of Radio versus Other Forms of Audio
- 90% of consumers listen to some form of audio media per day
- The 77% who listen to broadcast radio surpass the 37% who listen to CDs and tapes and the 12%
who listen to portable audio devices.- Almost 80% of those aged 18 to 34 listening to broadcast radio in an average day.
- Great source of news information for listeners
Radio Information and Organizations
- National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. For more information, visit www.nab.org.
- Arbitron is a media and marketing research firm serving the media—radio, television, cable, online radio and out-of-home—as well as advertisers and advertising agencies in the United States. Arbitron’s core businesses are measuring network and local-market radio audiences across the United States; surveying the retail, media and product patterns of local-market consumers; and providing application software used for analyzing media audience and marketing information data. For more information, visit www.arbitron.com.
- Radio-Television News Directors Association is the world's largest professional organization exclusively serving the electronic news profession, consisting of more than 3,000 news directors, news associates, educators and students. Founded as a grassroots organization in 1946, the association is dedicated to setting standards for newsgathering and reporting. For more information, visit www.rtnda.org.
- Radio Heard Here is a comprehensive, multidimensional, multiyear initiative made possible by a partnership among the National Association of Broadcasters (NAB), Radio Advertising Bureau (RAB) and HD Digital Radio Alliance. The initiative is designed to underscore the broadening versatility of radio content, the pioneering innovation of radio technology and the continuing relevance of the medium in Americans’ lives. For more information, visit www.radioheardhere.com.
