Internet Downside
Advertising is becoming more accepted on the internet. However, the flip side of increased acceptance is decreased awareness. Many Internet users simply tune out ads or even block them with software designed for the purpose.
In theory, e-commerce is safe, simple and easy. However, despite evidence of the security of online transactions, publicized reports of credit card theft on the Net have made many consumers hesitant to use their credit card numbers online.
Although the installed base of high-speed Internet access technology is growing, a significant base of users still is accessing the Web using modem speeds of 56 kbps or slower. Hardware bottlenecks make navigating the Net a slow, tedious process. Many users, turned off by the time it takes to view graphic-heavy pages, move on quickly when they don't think the site is worth the wait.
Internet Plus Radio
Radio and the Internet make wonderful partners! Many stations have their own sites that offer advertising opportunities. Use the radio schedule to draw attention to an interactive ad on the station's web site and draw them to your home page!
Radio can target specific consumer segments and since the average radio listener spends 4 hours each weekday and 6 hours per weekend with their favorite stations, it is easy to generate enough frequency to get them to check out your on-line ad as well. Radio can draw consumers to your ads and also encourage them to print coupons and offers from the web to redeem at your location.
Radio is virtually the only medium that can be used in tandem with the internet. People can listen to the radio on-line while surfing and radio ads can definitely target them while they are actually on the internet!
