Have health, homeowners, life insurance
Investors . . . all types likely to use services of brokers and financial planners
Spend money on home improvement
Highly educated, high-level career professionals
Likely to be a business owner and/or decision maker
Over two-thirds own a personal computer
Likely to shop at hardware/lawn & garden/large appliance/sporting goods and furniture stores
Enjoy going to sporting events (professional, college, minor league); enjoys golf
Likely to own new cars. . . likely to pay $30K+ for a new car
Likely to own powerboat or RV
Likely to purchase a 2nd/vacation home (#1 in home values $500,000+)
Homeowners likely to be longer term residents of the area (8+ years)
Source: Scarborough/Media Audit
