KIRO Demographics

Have health, homeowners, life insurance

Investors . . . all types likely to use services of brokers and financial planners

Spend money on home improvement

Highly educated, high-level career professionals

Likely to be a business owner and/or decision maker

Over two-thirds own a personal computer

Likely to shop at hardware/lawn & garden/large appliance/sporting goods and furniture stores

Enjoy going to sporting events (professional, college, minor league); enjoys golf

Likely to own new cars. . . likely to pay $30K+ for a new car

Likely to own powerboat or RV

Likely to purchase a 2nd/vacation home (#1 in home values $500,000+)

Homeowners likely to be longer term residents of the area (8+ years)