KTTH DEMOGRAPHICS
Over 60% have $50k+ household income
Over 40% have $75k+ household income
High educated, 77% have some college and 31% are college graduates
78% use credit; likely to VISA Gold/Platinum, MasterCard Gold/Platinum, American Express
LIkely to be small business owner, executive/administrative/managerial, or professional specialty
Business and pleasure travelers
Own new cars, foreign and domestic
High home values and high level of ownership
High voting registration and politically informed
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Source: Scarborough/Media Audit
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