KTTH DEMOGRAPHICS

• Over 60% have $50k+ household income
  

• Over 40% have $75k+ household income
  

• High educated, 77% have some college and 31% are college graduates
  

• 78% use credit; likely to VISA Gold/Platinum, MasterCard Gold/Platinum, American Express
  

• LIkely to be small business owner, executive/administrative/managerial, or professional specialty
  

• Business and pleasure travelers
  

• Own new cars, foreign and domestic
  

• High home values and high level of ownership
  

• High voting registration and politically informed
  

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Source:  Scarborough/Media Audit

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